Are we just preaching to the choir? A look at the “99% Problem”
Ever noticed that an awful lot of Christian books, websites, and music is targeted… at Christians?
Obviously, there’s nothing wrong with writing material meant for Christians to read or use — but if you glance around the Christian internet or the local Christian bookstore, it’s clear that there’s an imbalance. If Christians are supposed to be sharing the Good News with the entire world, shouldn’t more of our energy be spent talking to people who aren’t already Christians?
In a thorough article about this phenomenon, the Internet Evangelism Guide calls this the “99% Problem” — as in, 99% of Christian material seems to be written for Christians, and only 1% of it is of much use to non-Christians. If you do any sort of Christian writing, online or offline, ask yourself who you’re writing for, and if there’s a way to make your writing more meaningful to non-Christian readers!
