Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The Bridge Strategy is to offer people pages about things they are searching for.
http://ied.gospelcom.net/bridge-strategy.php
Topics: Gospel, Evangelism, Outreach, Seeker, Biblical, Reach, Bridge Strategy, Bridging, Magnet Page, Non-Seeker
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