2010-08-14T08:12:07-05:00 GCI info@gospel.com /feeds/topics/bridging/ http://internetevangelismday.com/no-trick.php 2010-08-14T08:12:07-05:00 Using the Bridge Strategy “Use what is dominant in a culture to change it very quickly. It is in your self-interest to find a way to be very tender” – Carved quotation outside Ulazdowski Castle Arts Centre, Warsaw The Bridge Strategy is a major factor in effective online outreach. It allows us to target any group of people according to their special interest or felt need, hobby, ethnicity or language (I Cor 9:19-23). This is a quite remarkable and unique capability of the Internet. However, it is important that there should be no element of trickery in either bringing people to the page in the first place, or the content they find when they reach it (2 Cor 4:2). At the same time, any outreach site should use appropriate contextualization for its readers: the X-Spectrum enables us to define this on a scale of 1 to 6.