Gospel.com Topics Feed - Cognition 2013-10-01T14:54:35-05:00 GCI info@gospel.com /feeds/topics/cognition/ The blink test: website visitors assess your website in a split second. Will yours pass? http://internetevangelismday.com/blog/archives/11627 2013-10-01T14:54:35-05:00 Human brains are wired up a certain way. You cannot break human cognition rules and still communicate – this applies to a vast variety of situations. That the message is 'spiritual', or otherwise beneficial, makes no difference. Online, everything is subject to the brutal 'blink test' – the lightning fast algorithm our brains apply to a website, magazine article, video short, or anything else, as the infographic explains.