2010-08-08T06:07:33-05:00 GCI info@gospel.com /feeds/topics/subheading/ http://internetevangelismday.com/headline.php 2010-08-08T06:07:33-05:00 Why is the skill of the headline writer so important for a newspaper or magazine? It’s the headlines that sell the publication, and keep the reader reading! It’s an essential requirement for the web-writer too. There is much we can learn from journalism. The classic text on this subject is Confessions of an Advertising Man by David Ogilvy. It is widely available: Amazon.com new and secondhand.