2013-11-14T14:51:44-05:00 GCI info@gospel.com /feeds/topics/visitor/ http://internetevangelismday.com/blog/archives/11800 2013-11-14T14:51:44-05:00 Two very helpful pages from Jakob Nielsen about website usability. A confusing website is one that visitors will leave. Quickly and permanently. Jakob Nielsen is a recognized website usability expert. You can also sign up for his AlertBox newsletter. http://internetevangelismday.com/blog/archives/11627 2013-10-01T14:54:35-05:00 Human brains are wired up a certain way. You cannot break human cognition rules and still communicate – this applies to a vast variety of situations. That the message is 'spiritual', or otherwise beneficial, makes no difference. Online, everything is subject to the brutal 'blink test' – the lightning fast algorithm our brains apply to a website, magazine article, video short, or anything else, as the infographic explains. http://internetevangelismday.com/blog/archives/3015 2010-12-11T15:33:02-05:00 If you have a Facebook fan page, you absolutely must check what landing tab/page people arrive at if they are not already fans. Best way to do this is open the Facebook page in a different brand of browser – for instance the excellent Chrome – and do not log in to Facebook. That way, you will see what non-fans see. You may be surprised to find that what they land on is the Info tab/page, which may contain limited and unenticing information. And yes, this may happen even though, in the Edit Page permissions, you have set ‘Wall’ as your landing page for non-fans. http://internetevangelismday.com/blog/archives/654 2010-08-09T15:46:07-05:00 It is said that people make very rapid assessments of people, situations, magazine covers, websites – just about anything. See Blink by Malcolm Gladwell. Quite remarkably, in two seconds, our brains will compute a range of variables and give us an instant impression, which is often quite accurate. http://internetevangelismday.com/blog/archives/533 2010-08-09T15:31:37-05:00 Matt Neace writes, “I was at a conference a few years ago where they told the story of a church that looked as though they were really thriving: they had about 500 people attending, and had many outreach ministries reaching their community, and many people were coming to Christ and to church through their ministry. The problem was that the church was not growing in numbers – people were leaving as quickly as they were coming in.” http://internetevangelismday.com/promote.php 2010-08-07T18:38:47-05:00 How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 32 items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of. http://internetevangelismday.com/usability.php 2010-08-07T18:35:21-05:00 It is sad but true, that very many websites fall down in the area of usability. Because the site designers knows their sites backwards, they fail to appreciate that a first-time visitor will see things very differently. It’s like visiting a new city as a tourist, rather than being a native dweller!