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How people use the Web: the Forrester Ladder concept
There are multiple ways that different people use social media and the Web in general. Be aware that people are very different in their personality types, needs, demographic and online behavior.
Understanding and using Facebook and social media effectively
Social media can be a confusing and fragmented communication niche. Facebook, for instance, is an almost ramshackle accumulation of features and counter-intuitive usability options. For example 'Like' means three things depending on context. 'Like' a fan page means 'become a fan'. 'Like' a webpage or blog post means posting a summary on your own Facebook Wall. 'Like' a Facebook post means little, and doesn’t share that post with your friends.
True Woman: Bringing God Glory Through Social Media
Even though I haven’t caved to the Facebook draw, this past month Twitter caught me!
How to share the Christian good news on Facebook with video clips
Christian media producer CVC is exploiting the exponential growth of social media and online video. Their new YesHEIs.com website offers Christians a categorised range of third-party evangelistic video clips. Here at last is a one-stop source of approved conversation-starting video clips we can easily share on Facebook (or other social media), embed in a blog, or download to a smartphone to share one-to-one.
Book review: @stickyJesus - social networking for Christians and evangelism
@stickyJesus is a dynamic new book about sharing faith online through social networking. Tami Heim and Toni Birdsong are gifted writers and communicators. Their blog tag-line 'keeping it real & living sticky online 4 Him' sums up their vision. 'Sticky' reflects their desire that the message should be shared in such a way that it clings to people's hearts. Heim and Birdsong 'get' social media.
Facebook friendship links as a remarkable world map data graphic
Paul Butler, an engineering intern at Facebook, took 10 million pairs of friends and created a data map to show which cities had a lot of friendship between them. What you are looking at is nothing less than a picture of God’s heart and purpose for the world, though the Web. It’s a snapshot of 500+ million people, made in God’s image, doing one of the things we need and were created for – to make relationships. And using what is now the most visited website on the planet. It’s also a powerful reminder that the majority of these people are in relatively unreached countries, and many may have no face-to-face Jesus-follower friends at all.
Facebook wall landing page problem - how to ensure non-fans arrive on your Wall.
If you have a Facebook fan page, you absolutely must check what landing tab/page people arrive at if they are not already fans. Best way to do this is open the Facebook page in a different brand of browser – for instance the excellent Chrome – and do not log in to Facebook. That way, you will see what non-fans see. You may be surprised to find that what they land on is the Info tab/page, which may contain limited and unenticing information. And yes, this may happen even though, in the Edit Page permissions, you have set ‘Wall’ as your landing page for non-fans.
True Woman: King Solomon on Social Media
"If Solomon were alive today and we were to ask him how we can honor God in our use of all these social media available to us today, here is how he might respond."
The power of social networking leverage. Example: Swan Lake ballet video
Here are some new stories – and an incredible video of Swan Lake by Chinese State Circus like you've never seen it before – that illustrate the leverage of social media
Why most people fail to use social media effectively, Christian or secular
Tamar Weinberg's blog posting Why Most People Fail in Social Media is a must-read for anyone who hopes to use Facebook, Twitter or blogs to engage with others. If we think of the social media as one-way communication rather than relational community, we will fail.