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Understand search engine optimization and double your site visits
Many blogs and websites lose thousands of potential visitors because their owners do not understand how people search, or the way search engine ranking works. Yet search engine optimization (SEO) is not a dark secret art, only to be undertaken by paid consultants. The things you should be doing as a matter of course, on every page of your blog or website, are so simple…
Use images always, everywhere, they enhance text and readability
We are wired for visual imagery. An image can express – in a fraction of a second – a mood, a truth, or just an enticement to keep reading a text article. Use them constantly! Creative commons (i.e. broadly free to use) images can be found through an advanced image search at Google or Flickr. There are also many other sources of free photos, graphics and icons, including Bible images.
Facebook Fan Pages as landing pages to promote your site or ministry
Interesting to notice that commercial companies (including new film releases) are now featuring Facebook Fan Page URLs in their TV commercials. Rather than initially point to their website, they use their Fan Page as a landing page which then links directly to their main site. The advantage is that people may become fans, thereby: * opting in automatically to further news * displaying to their friends the Fan Page link and its posts * enabling discussion about the product or service featured in the Fan Page Fan Page (and Facebook Groups) are highly strategic opportunities, either to make known your ministry to other Christians, or to creatively connect with not-yet-Christians. And, starting today, Facebook are introducing a new Community Page option.
Defining Christian web pages on the X Spectrum Scale - a diagnostic tool for outreach
In the missions world of church-planting, a helpful C1-C6 spectrum has been devised to define the degree of contextualization that a church is using in relation to the culture surrounding it. The concept has been developed by strategists John Travis, Phil Parshall and others. In conjuction with Create International, we propose a similar categorization of X1-X6 to define the conteXtual positioning of Christian websites (and indeed other media – radio, video, and literature).