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Wilbur Schramm principle of common interest communication is a biblical strategy
There are a number of theories of communication, often quite complex to grasp. They are nevertheless helpful to us in understanding how messages are transmitted and received. Rather than being ‘psycho-babble’, they often demonstrate human truths which are also clearly given us in the Bible. Wilbur Schramm’s simple diagram of overlapping circles demonstrates visually 1 Cor 9:19-23 – seeking to identify and find areas of common ground.
http://ied.gospelcom.net/communicate.php

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