Simon Sinek offers a vital insight into effective communication in an 18-minute TED lecture. Why do some people communicate better or achieve more than others? This presentation deserves analysis and discussion by pastors, leadership teams, or mission advocates. It's not about 'selling products', though that is one illustration he uses. It's about communicating ideas from 'inside out', in such a way that people will own them.
http://internetevangelismday.com/blog/archives/4877
Topics: Evangelism, Mission, Discipleship, Leader, Pastor, Communication, Communicate, Message, Advocacy, Advocate
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