If you receive comprehensive stats for your English language website, note how many visitors are not from your own country (or another English-speaking one), and are therefore probably second-language English speakers. You can help them greatly if you take steps to simplify your language. This also helps first language speakers, because it speeds up their reading and makes meanings clearer. A win-win situation! Eye-tracking research shows that people tend not to read an entire webpage, but quickly scan it for the main information they are looking for.
http://internetevangelismday.com/blog/archives/296
Topics: Evangelism, Help, Global, Language, Visitors, Simple, Globalize, Second-Language, English Speaker
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