One of the ‘major modern mission misses’ (shall we call these ‘4Ms’?) of our time is the huge disparity between the highly-wired, tech-loving 127-million Japanese population, and the searing lack of online evangelism in the Japanese language. Many aspects of the Web are hugely popular in Japan, because in a highly-regimented and formal society, it provides a creative outlet for expression. (See this detailed article from Wired Magazine.) However, since most Japanese are non-seekers, they are most unlikely to be searching for Christian material online. There are, we believe, three keys to online evangelism: building incarnational relationships, addressing felt needs, and using Japanese culture. All three approaches are beautifully illustrated in this account from a missionary in Japan.
http://internetevangelismday.com/japan-web-evangelism.php
Topics: Internet, Evangelism, Mission, Outreach, Japanese, Missionary, Web, Japan, Mobile, Phone
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