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They know nothing! Assume zero knowledge when writing evangelistic material

“Most Christian literature ... begins too far along the evangelistic process; it assumes that the reader has at least some basic knowledge of Christianity and biblical concepts,” said the director of a very effective literature outreach recently. If you grew up in a Christian environment with Sunday School or regular Bible classes, you may not realize that many people know little or nothing of the Christian faith. Even in a country such as USA with a very high level of church attendance, there are many millions of people who have never read any part of the Bible or visited a church. In other English-speaking countries including UK, church attendance is usually very low – less than 5% of the population. In most other parts of Western and Eastern Europe, India, and China, the number of Christians as a percentage of population is tiny.

Topics: Gospel, Evangelism, Bible, Outreach, Seeker, Christian, Evangelistic, Biblical, Knowledge, Friendly
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