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Reach out to the people passing your church - make your website address big enough to read
If your church website is prioritized for outsiders (as it surely should be – Col. 4:5), then naturally you will want to attract many to your site.
There are various ways to tell people, including contact cards, search engine optimization, and paid-for Google AdWords or Facebook adverts (which can be targeted very precisely, based on searches for your own town name).
But here's the thing – the easy, no-brainer starting point is to display the church URL (web address) on the wall of your church building or street-side noticeboard, large enough to be easily read by people in passing vehicles.
http://internetevangelismday.com/blog/archives/12549
Meerkat advert campaign: ComparetheMeerkat.com dating site is effective spoof
Those living outside UK may be unaware of an extremely effective current TV advertising campaign featuring meerkats. The adverts promote insurance comparison service ComparetheMarket.com and feature meerkat ‘Aleksandr Orlov’ (supposedly a rich Russian business person) with strong Russian accent.
http://internetevangelismday.com/blog/archives/1466