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The value of a YouTube channel for nonprofits and churches
If you are a church or nonprofit, a YouTube channel may be an appropriate and valuable addition to your advocacy. Here's an infographic that may encourage you:

http://internetevangelismday.com/blog/archives/11318

Free ebook for church-based missions advocates and promoters
'Bringing the World to Your Church' is a valuable handbook to help mission advocates. Previously published as a paperback, it is now available as a free ebook download. It is full of valuable practical ideas. The only issue to be aware of – it was written before social networking came along, so you need to overlay its lessons with an understanding of how networking can leverage missions awareness in your church fellowship, as well as connect directly with missions staff and news from around the world.

http://internetevangelismday.com/blog/archives/11014

Communicate your message effectively so others will own it
Simon Sinek offers a vital insight into effective communication in an 18-minute TED lecture. Why do some people communicate better or achieve more than others? This presentation deserves analysis and discussion by pastors, leadership teams, or mission advocates. It's not about 'selling products', though that is one illustration he uses. It's about communicating ideas from 'inside out', in such a way that people will own them.

http://internetevangelismday.com/blog/archives/4877

Ideas for Christian advocacy and ministry
Are you involved in any sort of advocacy – for web evangelism, missions, or anything? Chris Brogan has suggestions for doing it well. Are you a perfectionist or an optimalist? And what’s the difference? Leading Blog has the answer. There’s a free downloadable ebook Kingdom Partnerships For Synergy in Missions available from WEA. Pew Forum have published a study on why people leave the church. Think Christian blog shares thoughts about it.

http://internetevangelismday.com/blog/archives/398

Greg Gordon : Evangelism Is Sorely Needed
Evangelism in Webster dictionary is generically defined as: “zealous advocacy of a cause.” Oh that the “cause” of Christ be proclaimed from the roof-tops of the world. James A. Stewart said: “Evangelism is still the life of the Church. Evangelism if the Spirit of Christ...

http://sermonindex.net/modules/articles/index.php?view=article&aid=20450