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David Bruce - web evangelist with HollywoodJesus.com
In 1997 Billy Graham challenged Christians to use the Internet for good. I took the challenge seriously even though I had never been on the Internet. With a background in media (NBC), pastoring (M.Div), and being a missionary at heart, I went to the nearest Barnes & Noble bookshop, where I picked up some books on website graphics and design. Then, with cross-cultural missiologist Don Richardson’s Eternity in Their Hearts serving as inspiration, I set to work creating a vehicle whereby I could use the culture to win the culture. Thus, Hollywood Jesus was born.

http://internetevangelismday.com/evangelists7.php

Redemptive analogies - a key to meaningful communication of the Christian gospel
Don Richardson defined the concept of redemptive analogy in his books Peace Child and Eternity in Their Hearts. He explained how, embedded in a culture, there is usually some practice or understanding which can be used to demonstrate the Gospel. Findings these sometimes unexpected keys has been called a gorilla moment.

http://internetevangelismday.com/redemptive-parallel.php

Module 409: Joseph Butler | Christian History Institute
Christian History Institute's study module for Joseph Butler's Analogy, an famous apologetic.

http://chitorch.org/index.php/eras/post-reformation/butler/