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Tom Wright unpacks biblical contextualization in Christian mission
Theologian Tom Wright give some helpful explanations of biblical contextualization in this 10-minute video short.

http://internetevangelismday.com/blog/archives/11330

Book review: Permission Evangelism - When to Talk, When to Walk, by Michael L Simpson
What is ‘permission evangelism’? It doesn’t mean we can only evangelize those who want to be evangelized! Instead, it demonstrates how to connect with non-Christians, and use an approach which aims to lead them into giving us permission to offer progressively more information about the Gospel in an appropriate way.

http://internetevangelismday.com/bookreviews/permission-evangelism.php