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Communication so they keep listening. Keep your audience interested.
Few people can maintain concentration beyond 20 minutes, when listening to a one-way monologue talk, as Speaker Confessions explains. A recent BBC TV program on rhetoric claimed that Dr Billy Graham rarely spoke for more than 20 minutes, and always used jargon-free simple language.
The long talk is not the way we teach kids. No more should it be for adults. One interesting educational development in recent years has been the formulation of adult learning principles. It’s not ‘we talk, you listen’ any more. And surprise surprise, we see here many elements of communication which are clearly demonstrated in the Bible, and also reflect biblical principles of behavior and respect, inter-personal relationships, and an understanding of the individual worth of any person.
http://internetevangelismday.com/blog/archives/341
Keys to preaching effective sermons and biblical evangelism: neutral language that audience understands best
When you seek to communicate the message of Jesus to those outside the faith, do you ever feel like you’re not getting through? There can be many reasons for this, including their own resistance, spiritual blindness, spiritual warfare, ego, personal pain, anger with God, disappointment with God or Christians, etc. But a major reason might be that you just aren’t speaking their language.
http://internetevangelismday.com/preaching-effective-sermons.php
