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Not brochureware any more
Each time a new medium arrives, Christians may well adopt it reasonably quickly, but tend to perceive and use it in the way they used a previous medium. One example is Christian radio. For many years (and this approach is not extinct even today), the tendency was to transfer the medium of communal church worship directly to radio: hymns, prayers and sermons.

http://internetevangelismday.com/blog/archives/590