The value of a YouTube channel for nonprofits and churches
If you are a church or nonprofit, a YouTube channel may be an appropriate and valuable addition to your advocacy. Here's an infographic that may encourage you:
Best practice for sharing video shorts on Facebook
Video shorts are are hugely powerful tool for evangelism or discipleship. Embedding a clip into Facebook is hugely strategic. The infographic below offers good advice on best practice. This applies whether you are sharing a third-party clip (for instance those on YesHEIs.com, God: New Evidence, or Global Short Film Network, or posting your own video short.
Mobile phones: sharing Christian video clips on an Indian street: true story
Mobile phones offer many opportunities. Moses, in AP State, India, has made a photo diary (maybe partly posed) of a chance encounter he was able to use by sharing video clips by Bluetooth with a taxi driver.
Cartoons, comics, animation and video clips for Christian evangelism
Cartoons, comics and animations are a key means of evangelism, as 'The blind missionaries' cartoon itself portrays clearly. Why are they so important?
Keywords for best Christian communication: VISUAL and STORY
There are two communication truths which trump everything else: 'story' and 'visual'. We learn and remember far more, when it is presented visually and includes elements of narrative story. Watch two video clips...
Video clips that ask questions rather than give answers
First, here’s Alma, a prize-winning animation by Rodrigo Blaas that is hugely compelling. And chilling. A visual metaphor of entrapment. (‘Alma’ is Spanish for ’soul’.) A real discussion starter – it would be useful to show, for example, to a youth group. Or as a embedded clip within a website, asking questions. There is so much to see and analyze within it, with spiritual parallels and warnings.
The Internet is changing the context of ministry for churches
Before the Internet and YouTube, this was impossible – that a small-church wedding video could go viral, and then become the storyline for a major TV series: see The Office, the Wedding and the Power of the Internet – a blog posting from Mark Roberts. Look too at how the world of advertising has changed in 20 years. A comparison chart was featured at Barcelona’s Chiringuito and was picked up by Ministry Marketing Coach, where Kerry Bural comments, “Each of these mediums and technologies (plus many more) represent potential connection points that could and should be leveraged for reaching people. Do churches and ministries have a baseline understanding of these and other mediums? Is the complex nature of communication on your radar?”
Projecting videos in a church service - give viewers a time frame
Stewart Redwine writes in Christian Video Magazine about an issue with short films being projected in a church meeting. “The problem with short films shown in a Church service is simply this; no one knows when the video will end.” They know that TV ads last 30 seconds, music videos 3-6 minutes, and TV programs 30 minutes. They have no frame of reference for engaging with a video short, unless we give them help.
Video clips for Christian ministry - easy way to make one
We often respond to visual images much better than pure words. On the high street, do you look for words or known shop logos? It’s the shape and color of ‘Subway’ or the ‘M’ of McDonalds we recognize, not the word itself. On our computer desktops, we look for the PowerPoint icon, not the word. Images say much more than words alone, and magnify their effectiveness. And moving images hold our attention. There is great potential for video clip outreach.
YouTube embedded video - prevent related video options being displayed when video has finished
You can actually link to a small portion of a video clip, rather than the whole thing. And a major potential problem for sites embedding a clip using YouTube’s generic copy-and-paste coding: when the clip has finished, YouTube by default inserts a range of thumbnail links to other video clips it believes are related to the topic. Problem is, they may not be, and at worst, can be very very inappropriate. But there is an easy way to stop these appearing, so that all that displays when the clip has finished is a ‘replay’ button. Just add &rel=0 to the end of both Youtube video URLs within the embedded code. This easy but little-known tip is so important that it deserves very wide circulation in the web world.