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The blink test: website visitors assess your website in a split second. Will yours pass?
Human brains are wired up a certain way. You cannot break human cognition rules and still communicate – this applies to a vast variety of situations. That the message is 'spiritual', or otherwise beneficial, makes no difference. Online, everything is subject to the brutal 'blink test' – the lightning fast algorithm our brains apply to a website, magazine article, video short, or anything else, as the infographic explains.

http://internetevangelismday.com/blog/archives/11627