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The concept of website credibility - why should visitors believe what you say?
It is said that people make very rapid assessments of people, situations, magazine covers, websites – just about anything. See Blink by Malcolm Gladwell. Quite remarkably, in two seconds, our brains will compute a range of variables and give us an instant impression, which is often quite accurate.

http://internetevangelismday.com/blog/archives/654

Ron Hutchcraft Ministries - Messed-Up Messengers - #4282
Whether or not people are interested in a product may well depend on the credibility of the messenger representing it. Not too big a deal if it's cars or Coke or clothes they're representing. It's a very big deal if it's Jesus they're representing, because accepting His offer is a matter of life or death. Forever.

http://hutchcraft.com/A-Word-With-You/Your-Mission/Messed-Up-Messengers-4282

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“[The Birth of Jesus] In those days Caesar Augustus issued a decree that a census should be taken of the entire Roman world. So Joseph also went up from the town of Nazareth in Galilee to Judea, to Bethlehem the town of David, because he belonged to the house and line of David. He went there to register with Mary, who was pledged to be married to him and was expecting a child.”
- Luke 2:1, 4-5
Today's passage is from the New International Version of the Bible
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