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The concept of website credibility - why should visitors believe what you say?
It is said that people make very rapid assessments of people, situations, magazine covers, websites – just about anything. See Blink by Malcolm Gladwell. Quite remarkably, in two seconds, our brains will compute a range of variables and give us an instant impression, which is often quite accurate.


Ron Hutchcraft Ministries - Messed-Up Messengers - #4282
Whether or not people are interested in a product may well depend on the credibility of the messenger representing it. Not too big a deal if it's cars or Coke or clothes they're representing. It's a very big deal if it's Jesus they're representing, because accepting His offer is a matter of life or death. Forever.


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“Give thanks to the LORD, for he is good. His love endures forever. Give thanks to the God of heaven. His love endures forever.”
- Psalm 136:1,26
Today's passage is from the New International Version of the Bible
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