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Defining Christian web pages on the X Spectrum Scale - a diagnostic tool for outreach
In the missions world of church-planting, a helpful C1-C6 spectrum has been devised to define the degree of contextualization that a church is using in relation to the culture surrounding it. The concept has been developed by strategists John Travis, Phil Parshall and others. In conjuction with Create International, we propose a similar categorization of X1-X6 to define the conteXtual positioning of Christian websites (and indeed other media – radio, video, and literature).