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Publicize your church website URL effectively with a visible signboard
If your church website has been written with outsiders in mind, obviously you want them to visit your site. There are many ways to tell people, including contact cards, search engine optimization and paid-for Ad-Words (which can be targeted very precisely, based on searches about your own town name). But the basic, easy, no-brainer is to display the church URL on the wall of the church building or street-side noticeboard, large enough to be easily read by those in passing vehicles.