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Engaging with culture - why Christians must understand the popular media
Have you ever stopped to think about what you experience in the course of a normal working day? There is a wealth of obvious things like breakfast, buildings, chairs, rain and people. But what about the deluge of television programmes, music, websites, films, advertising hoardings, radio stations, magazines and podcasts? Much of the time, in fact, we probably focus more on the spectacle of images and sounds that constantly clamour for our attention than on anything else. That’s the kind of media-saturated world we live in. American cultural commentator Douglas Rushkoff says we live in a ‘mediascape’ more than in a landscape.