Understanding and using Facebook and social media effectively
Social media can be a confusing and fragmented communication niche. Facebook, for instance, is an almost ramshackle accumulation of features and counter-intuitive usability options. For example 'Like' means three things depending on context. 'Like' a fan page means 'become a fan'. 'Like' a webpage or blog post means posting a summary on your own Facebook Wall. 'Like' a Facebook post means little, and doesn’t share that post with your friends.
Facebook wall landing page problem - how to ensure non-fans arrive on your Wall.
If you have a Facebook fan page, you absolutely must check what landing tab/page people arrive at if they are not already fans. Best way to do this is open the Facebook page in a different brand of browser – for instance the excellent Chrome – and do not log in to Facebook. That way, you will see what non-fans see. You may be surprised to find that what they land on is the Info tab/page, which may contain limited and unenticing information. And yes, this may happen even though, in the Edit Page permissions, you have set ‘Wall’ as your landing page for non-fans.
Facebook Fan Pages as landing pages to promote your site or ministry
Interesting to notice that commercial companies (including new film releases) are now featuring Facebook Fan Page URLs in their TV commercials. Rather than initially point to their website, they use their Fan Page as a landing page which then links directly to their main site. The advantage is that people may become fans, thereby: * opting in automatically to further news * displaying to their friends the Fan Page link and its posts * enabling discussion about the product or service featured in the Fan Page Fan Page (and Facebook Groups) are highly strategic opportunities, either to make known your ministry to other Christians, or to creatively connect with not-yet-Christians. And, starting today, Facebook are introducing a new Community Page option.
Making Facebook fan pages for churches and Christian ministries part 2
Part 2 of the series of the excellent tutorials from Church 2.0 is now online. You can view Part 1. See also Equipping for Eministry blog post – Part 1 of Are You Using Facebook Effectively? And August is OurChurch.com’s Social Media Month with coverage of many aspects. Latest posting is 5 Myths Believed by Those on the Social Media Sidelines.
Free e-book: Facebook Page Marketing Guide and related guides on Facebook and Twitter
Internet marketing company Hubspot produces a free 30-page PDF e-book explaining how to set up and use Facebook fan pages. Although this is in the context of marketing a company via Facebook, much of the information is very helpful to anyone starting or maintaining a fan page for non-profit, church, ministry or evangelism. Best introduction I’ve seen on the subject.
Free e-books on using Facebook and fan pages for non-profits, churches etc
Internet marketing company Hubspot are offering a free 30-page PDF e-book explaining how to set up and use Facebook fan pages. Although this is in the context of marketing a company via Facebook, much of the information is very helpful to anyone starting or maintaining a fan page for non-profit, church, ministry or evangelism. Best introduction I’ve seen on the subject.
Building Facebook fan pages for church and ministry using FB markup language
Church 2.0 blog is just starting a 6-part series on designing a Facebook fan page, particularly with churches in mind. This includes using ‘Static FBML’ code to create stunning and individual effects.