Why people go online. Valuable interactive piechart and stats from Ruder Finn research
Public relations and communiciations consultancy group Ruder Finn offers some revealing and valuable figures under the heading Intent is the New Demographic. This is displayed using an interactive pie-chart. By default, this opens as a simplified summary with the option to click on different demographic groups: Men, Women, Youth, Seniors, or All. Click on the ‘full index’ link on that page, and you get a more complex piechart with subdivisions, but which (as far as I understand) represents the ‘All’ percentages broken into subdivision categories.