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Lateral thinking outside the box for Christians; using story for communication
In a rapidly changing world, we need to make frequent conceptual leaps for effective ministry.
A few years back, a European manufacturer of industrial drilling machines was suffering badly with competition from products manufactured in the Far East. Wisely, they called in consultants to help them see a way forward. “So, how would you describe your business,” asked the consultants. “Well, we sell drilling machines, of course,” they replied. “Well, actually, you don’t,” said the consultants. “You enable people to make holes.” This new way of perceiving their role led them to switch to making laser-equipment for cutting holes, with renewed business success.
http://internetevangelismday.com/blog/archives/1341