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Keys to preaching effective sermons and biblical evangelism: neutral language that audience understands best
When you seek to communicate the message of Jesus to those outside the faith, do you ever feel like you’re not getting through? There can be many reasons for this, including their own resistance, spiritual blindness, spiritual warfare, ego, personal pain, anger with God, disappointment with God or Christians, etc. But a major reason might be that you just aren’t speaking their language.
http://internetevangelismday.com/preaching-effective-sermons.php

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