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Proposal for bible colleges to create 'outsider-friendly' courses for non-Christians
One academic has proposed a way that colleges could have a direct evangelistic ministry online: courses (with or without college credit) on subjects like Near-East Archeology, Comparative Religions, Church History or Introductin to Philosophy, offered to the general public.

http://ied.gospelcom.net/college-outreach.php

Best practice in church website design and guidelines for good church site marketing
Research shows that relatively few church websites are really accessible to outsiders. Yet a church web site which is designed with non-Christians as its first priority, can be very effective in reaching out into the community.

http://ied.gospelcom.net/church-website-design.php

Writing testimonies that reach outsiders: how to prepare a testimony without jargon
'Angie's Story' is a fiotional testimony told in three ways: the way we tell them in church, as a first-person story written for non-Christians, and as a third-person feature article. This demonstrates how to write in order to reach non-yet-Christians, and highlights the many mistakes to avoid.

http://ied.gospelcom.net/angie.php

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“Then Jesus came to them and said, "All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”
- Matthew 28:18-20
Today's passage is from the New International Version of the Bible
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