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Facebook Fan Pages as landing pages to promote your site or ministry
Interesting to notice that commercial companies (including new film releases) are now featuring Facebook Fan Page URLs in their TV commercials. Rather than initially point to their website, they use their Fan Page as a landing page which then links directly to their main site. The advantage is that people may become fans, thereby:
* opting in automatically to further news
* displaying to their friends the Fan Page link and its posts
* enabling discussion about the product or service featured in the Fan Page
Fan Page (and Facebook Groups) are highly strategic opportunities, either to make known your ministry to other Christians, or to creatively connect with not-yet-Christians. And, starting today, Facebook are introducing a new Community Page option.
http://internetevangelismday.com/blog/archives/1658
Christian website promotion tips - how to get more site visitors: SEO and more.
How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 32 items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of.
http://internetevangelismday.com/promote.php

