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The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in.
Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.
http://internetevangelismday.com/bridge-strategy.php
Jesus the Communicator - how Jesus met the felt personal needs of individual people
Down the long, dusty road on their way from Jericho to Jerusalem, almost two thousand years ago, trod Jesus with His motley band of twelve disciples, followed by a huge crowd.
Because of their long journey, they were all hot and sweaty. The dust clung to them. They were weary, but Jesus was at the height of His popularity and the great crowd of people pressed close to Him. They were jabbering endlessly. Asking questions. Seeking favours. They could be heard a mile away.
http://internetevangelismday.com/jesus-communicator.php
Free downloa: Seeker Sensitive Church Web Sites. How to reach outsiders using church sites
This significant 10-page booklet explains the principles of using church websites to reach outsiders. Johnson’s strategy is that a church website ‘intrigue the lost’ and start a relationship-building process to draw people into the fellowship where they will begin to understand the full implications of the gospel.
http://internetevangelismday.com/bookreviews/seeker-sensitive-church-web-sites.php
Book review: Tell Me a Story: The Life-Shaping Power of our Stories, by Daniel Taylor
“You are your stories. You are the product of all the stories you have heard and lived – and of many that you have never heard. They have shaped how you see yourself, the world and your place in it. Your first great storytellers were home, school, popular culture, and, perhaps, church. Knowing and embracing healthy stories are crucial to living rightly and well. If your present life is broken or diseased, it can be made well. Or, if necessary, it can be replaced by a story that has a plot worth living.” Taylor, a professor of English, writes with great insight into how and why God uses story. Wisely, he has also created a book that is very accessible to not-yet-Christians.
http://internetevangelismday.com/bookreviews/tell-me-a-story.php
Book review: Jim and Caspar Go to Church, by Henderson and Caspar
This book complements unChristian, by explaining the journey of Jim (a pastor) and Matt (atheist) as they visit unannounced (rather like a ‘mystery shopper’) a range of churches. Their observations need to be taken on board, discussed, and acted upon, by every church, everywhere!
http://internetevangelismday.com/bookreviews/jim-and-casper-go-to-church.php
Book review: Inside the Mind of Unchurched Harry and Mary by Lee Strobel
Understanding how non-Christians actually think is essential to effective evangelism. Strobel’s book is a valuable eye-opener.
http://internetevangelismday.com/bookreviews/inside-the-mind-of-unchurched-harry-and-ma...
Reach in the Bible - a Christian perspective
When Peter's faith starts to waver, he cries out for help--and Jesus immediately reaches out to save him. In the same way, Jesus responds to our prayers and pleas for help by reaching out to us.
http://biblegateway.com/passage/?search=Matthew%2014:30-32&version=NIV