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Golf parable: best practice or wrong way for church websites to reach the community with appropriate evangelism
You can’t miss Stonylands Town Golf Club if you take the winding back road out of town. But if you are in any doubt, the signboard says it all: “Stonylands Golf Club. Member of the Federation of National Golf Clubs. Est. 1924. Secretary: J S Peasworthy, BSc.” There follows in smaller letters, “Private Property” and without apparent irony, “No ball games”. The style of the sign is almost identical to the original 1924 version, as you can readily see in the photographs of The Opening displayed in the clubhouse foyer.
http://internetevangelismday.com/golf-parable.php
Case Study: comparison of women's webpages demonstrates effective evangelism strategies
Some Christians might look at Christian Women Today, notice the comfortable familiar Christian words on front and inner pages: ‘prayer’, ‘repentance’, ‘saved’, etc., and say, “Ah, this is an evangelistic site. This must preach the Gospel.”
But no! Christian Women Today is designed for Christians. All those Christian words are ‘insider’ terms which exclude rather than enlighten. No doubt some non-Christians visit, as they will any site. In fact, Women Today Magazine is the site that has been carefully written for non-Christians. Because both sites have been produced by the same team, and have many similarities, we have a unique opportunity to understand why it is so important to target each audience in a different way.
http://internetevangelismday.com/case-study.php