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Wilbur Schramm principle of common interest communication is a Bible strategy for Christians
There are a number of theories of communication, often quite complex to grasp. (Some are explained here.) They are nevertheless helpful to us in understanding how messages are transmitted and received. Rather than being ‘psycho-babble’, they often demonstrate human truths which are also clearly given us in the Bible.

http://internetevangelismday.com/communicate.php

Felt Needs: is ministering to conscious felt needs a biblical approach to open closed minds?
This article is Chapter 8 in Dick Innes’ book I Hate Witnessing and is carried here in grateful partnership with him. You may reproduce this article without permission in print publications, or incorporate it into your website, subject to conditions explained in page footer.

http://internetevangelismday.com/needs-based-evangelism.php

Book review: unChristian - What a New Generation Really Thinks about Christianity, by Kinnaman and Lyons
Every year, there are one or two titles published which draw together truths or research which are vital for the church to understand. This is such a book. Unless we understand how outsiders perceive the Christian faith, and their reasons, we will never be able to reach them. The ‘unChristian’ in the title actually refers to us, not to outsiders!

http://internetevangelismday.com/bookreviews/unchristian-what-a-new-generation-really-t...

Book review: I Hate Witnessing - A Handbook for Effective Christian Communication, by Dick Innes
It’s not what it sounds! This is not a manual of ‘what to say’ through gritted teeth when ‘out doing witnessing’. Instead, the book initially shows how to get off the ‘Guilt Trip’ of wrong motivation for evangelism. It goes on to show what things actually communicate Christ effectively to others; how to get past closed minds; and examines the methods Jesus used in building bridges – using personalized and appropriate ways to reach individual people through their felt needs. These essential lessons in evangelism are highly relevant to online witness also.

http://internetevangelismday.com/bookreviews/i-hate-witnessing.php

Book review: �title
It is said that only 25% of evangelicals succeed in sharing their faith verbally in any one year. It’s obviously a big hurdle for many of us, and Chap Bettis isolates the issues and shows how to: • pray effectively for evangelistic opportunities • build genuine relationships with non-Christians • develop the stories of God's work in our lives • recognize evangelistic doors that God is opening • easily transition to spiritual matters • followup after a conversation

http://internetevangelismday.com/bookreviews/evangelism-for-the-tongue-tied.php

Book review: Out of the Saltshaker - and into the world, Rebecca Pippert
Pippert’s classic has been radically updated and expanded in this new edition. It goes to the heart of what evangelism should be: not something we do, but a way of life. She wants us to laugh at her mistakes, identify with her failures, and find out how to really be salt in the world. Practical, deep, insightful angles on any form of evangelism.

http://internetevangelismday.com/bookreviews/out-of-the-saltshaker.php

Book review: Permission Evangelism - When to Talk, When to Walk, by Michael L Simpson
What is ‘permission evangelism’? It doesn’t mean we can only evangelize those who want to be evangelized! Instead, it demonstrates how to connect with non-Christians, and use an approach which aims to lead them into giving us permission to offer progressively more information about the Gospel in an appropriate way.

http://internetevangelismday.com/bookreviews/permission-evangelism.php

Book review: Evangelism Made Slightly Less Difficult, by Nick Pollard
Pollard’s experience of evangelism amongst students is the bedrock of this strategic book. It is divided into four sections: 1. Helping people who don’t seem interested 2. Helping people who want to find out about Jesus 3. Helping people with difficult questions 4. Helping people who want to become Christians

http://internetevangelismday.com/bookreviews/evangelism-made-slightly-less-difficult.php

Communicate in the Bible - a Christian perspective
The writer of Hebrews tells us to communicate with others about what Jesus has done for us. We should share so that God might be pleased.

http://biblegateway.com/passage/?search=Hebrews%2013:15-16&version=NIV

Share - a Christian perspective
The wealthy are not condemned in Scripture, but they are commanded to be generous and charitable with their resources. Despite their wealth, they are not to put their trust in their earthly possessions.

http://biblegateway.com/passage/?search=1%20Timothy%206:17-19&version=NIV