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Prof. Brian Sturm explains how storytelling actually works
Choose your comfiest chair, make yourself a tasty coffee (or other beverage as preferred) and settle down for a 45-minute journey with Professor Brian Sturm to learn more about story. Sturm presents storytelling as a way of organizing information, conveying emotions, and building community. A model of storytelling as altered state of consciousness (the story trance) is presented that includes 16 portals to altered states.

http://internetevangelismday.com/blog/archives/10712

Watch Eugene Peterson talk about storytelling [video]
Storytelling, in its many and various outworkings, is vital in effective communication. If you've got 30 minutes spare this week, come back to this page and take time to learn from Eugene Peterson (Bible translator, The Message) talking to Dean Nelson about stories, the Bible, and more.

http://internetevangelismday.com/blog/archives/10266

Storytelling resources and why it matters
Two interesting videos on different aspects of storytelling. First, here's a short video from Sean Buluva, an oral communication trainer. It sums up the 9 storytelling tips he also explains in writing.

http://internetevangelismday.com/blog/archives/10210

Storytelling is at the heart of all effective communication.
When someone says, "Let me tell you a little story," it switches something on in our brains. Because we are hard-wired for story. If you preach, lecture, teach, or write without using stories, you are likely reducing the understandability of your message by a factor of 10, and its memorability by a factor of 20.

http://internetevangelismday.com/blog/archives/8496