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Don't ask people to reqister for your website.
Web users are very fickle, and will leave your website within seconds for multiple reasons.
One major turnoff is asking people to register for things. Avoid designing this into your site unless it is unavoidable.
http://internetevangelismday.com/blog/archives/9539
Stop people leaving your website. Ingraphic and testing
Think about it. How many confusing websites do you leave in frustration? Apply the same outsider's eye to your own. Or, much better, test your site with web users of only modest web ability, who do not know your site. This is easy to do and will repay the time and effort a thousand times over.
http://internetevangelismday.com/blog/archives/8823
How people use the Web: the Forrester Ladder concept
There are multiple ways that different people use social media and the Web in general. Be aware that people are very different in their personality types, needs, demographic and online behavior.
http://internetevangelismday.com/blog/archives/5599
Book review: Don't Make Me Think! A Common Sense Approach to Web Usability, Steve Krug, New Riders
This is probably the best book available on how to build usability into a website. ‘Usability’ means: enabling visitors to find what they are looking for, and present it to them in an intuitive way they can easily understand. Few websites implement all Steve’s common-sense recommendations, and lose out as a result. He also provides a vital section on how to use other people to test a website.
http://internetevangelismday.com/bookreviews/dont-make-me-think-usability.php