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The Internet is changing the context of ministry for churches
Before the Internet and YouTube, this was impossible – that a small-church wedding video could go viral, and then become the storyline for a major TV series: see The Office, the Wedding and the Power of the Internet – a blog posting from Mark Roberts. Look too at how the world of advertising has changed in 20 years. A comparison chart was featured at Barcelona’s Chiringuito and was picked up by Ministry Marketing Coach, where Kerry Bural comments, “Each of these mediums and technologies (plus many more) represent potential connection points that could and should be leveraged for reaching people. Do churches and ministries have a baseline understanding of these and other mediums? Is the complex nature of communication on your radar?”

http://internetevangelismday.com/blog/archives/920

Susan Boyle video clip - the power of viral transmission, and lessons it teaches us
When a video clip goes viral (ie. is passed from person to person), it can spread exponentially. You may well have seen viral video clips such as a boy using his Star Wars light saber. The latest is a moving human story. UK’s new series of Britain’s Got Talent started on 11 April. The TV company wisely ensured that for the first show, among the usual dross of dear people with a somewhat deluded perception of their own talent, there would be two performances of quite incredible power. One was the street dance group Flawless, who gave a blindingly good demonstration of utter talent. But the unexpectedness of the gifts of another competitor, Susan Boyle, was a news story trailed in advance, and has since gone round the world. A middle-aged unemployed spinster who lives alone with her cat, and describes herself as ‘looking like a garage’...

http://internetevangelismday.com/blog/archives/404