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Are you using the best method to communicate your message? What does research show?
There’s a magazine from my childhood which has hugely influenced my thinking since. And it wasn’t Superman comic! It was WHICH?, the magazine of the pioneering UK consumer group CA. In what is now a common worldwide concept, they buy and exhaustively test various consumer products, and choose a 'best buy', or a range of recommendations based on various criteria.

http://internetevangelismday.com/blog/archives/12302

Storytelling and humor: Christian books and free resources
Many people still seem to feel that storytelling and humor are, if even used at all, minor elements to bolt onto the beginning or end of the 'real' message we are trying to communicate. In reality, these should be integral to all communication, embedded and inseparable. This applies equally whether it is evangelism, teaching, or advocating a nonprofit or ministry.

http://internetevangelismday.com/blog/archives/10676

Free iPad ebook helps Christian writers to communicate better
Two journalism professors from Christian universities have teamed up to make a short iPad-only book that uses interactive content to help new writers snag a byline. "'A One-Step Guide to a Byline' is designed for new writers who want to know the bare minimum for writing an article for the popular press and it uses roll-over features, an interactive quiz and eight videos to help writers succeed," says Michael Ray Smith, project director and professor from Campbell University in Buies Creek.

http://internetevangelismday.com/blog/archives/10191

Common grammar errors to avoid in your writing: infographic and useful resources
"Oh, no, how did I miss that?" Unfortunately, in the eyes of many people, that grammatical error will rob your piece of writing of credibility.

http://internetevangelismday.com/blog/archives/9086

Jess Ennis: good picture choices tell a story, online or in print
Britain has fallen in love. The object of our affection? Jessica Ennis, UK's heptathlon gold medal winner. Before each Olympic games, UK chooses someone to be 'the face of the Olympics'. Their picture becomes a tangible shorthand that sums up our Olympic team and hopes. Picture choice is vital, both online and offline.

http://internetevangelismday.com/blog/archives/8896

Readability for writers - how to test your writing
Communication only happens when the recipient understands the message clearly. Daily Writing Tips encourages all writers to put their copy through a readability tester. This provides a Flesch-Kincaid Grade level and a Reading Ease score. Readers Digest built its huge readership with a style that specifies an English level of the average 13-year-old. They also wisely communicate everything with storytelling. You may perhaps recall personalized non-fiction such as 'I am John's heart'. Wesley would run all his sermons past his maidservant, and simplify the stuff she did not understand.

http://internetevangelismday.com/blog/archives/8252

Video talk on creativity by writer and comedian John Cleese
John Cleese, creative writer, actor and comedian, has produced much memorable comedy. The classic TV series Fawlty Towers (1975-9) is widely regarded as one of the best television comedies of all time. It has dated little in nearly 40 years, and is available as a remastered DVD set. So you might think Cleese could teach us something about creativity – and you'd be right.

http://internetevangelismday.com/blog/archives/7929

Principles of effective clear writing for web writers. Plus infographic
Bad grammar and spelling are key factors that rob a website or blog of credibility (see infographic below). So says Professor Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do in the Stanford Credibility Project where you can read chapters 6-7 of his book. Web writing must also...

http://internetevangelismday.com/blog/archives/7781

Dad's Army, Captain Mainwaring and why we love the characters
The flags are surely at half-mast in Walmington-on-Sea, the quintessentially-English south-coast town of Dad's Army. Farewell to its co-creator David Croft, who has just died. But what can we learn about effective writing from this show?

http://internetevangelismday.com/blog/archives/5783

Philip Larkin: comments on writing believable and convincing prose
“Did I believe it? Did I care?” Poet and writer Philip Larkin made some valuable comments when explaining his criteria for judging the 1977 Booker Prize – a UK award for best fiction. His comments are a challenge to any Christian writer. If we write testimonies, the reader should find the story believable. Exaggeration, gushing, preachiness, will detract from the story.

http://internetevangelismday.com/larkin.php