They call them celebrity endorsements. You know, I see some athlete or celebrity in a commercial, using some product, and I’m supposed to think, “Hey, I like that guy. So I guess I’ll use their product.” Athletes, for example, can make major bucks from these endorsements. Here’s where the problem comes in. What if the guy you’ve associated with your product is suddenly associated with some not-so-nice behavior; like the Olympic star eating a certain cereal who was also allegedly photographed using marijuana? Oops! Or the singer with the chewing gum in his hand who suddenly is accused of not treating his girlfriend very well? Oops! That’s when endorsement turns to like embarrassment.
http://hutchcraft.com/a-life-that-matters/radio-program/embarrassing-endorsements-8254
Topics: Jesus, Romans, Christian Living, Integrity, Colossians, Ambassadors, Altm, Actions
All Topics