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Hedy Schleifer on The Power of Connection and real communication
Lots to ponder in Hedy's TED lecture about real communication, crossing bridges, and learning to listen:

http://internetevangelismday.com/blog/archives/5611

Hope From the Rubble - #6239
The Bible tells us that we're without hope because we're "without God" (Ephesians 2:12). And we're without God because we've repeatedly chosen to do things our way instead of God's way - even the most religious of us. Every one and every thing we try in order to fill the hole in our heart ultimately becomes just another god that failed us. And then along comes Jesus.

http://hutchcraft.com/a-word-with-you/your-most-important-relationship/hope-from-the-ru...

Moving With the Quake - #6162
The Golden Gate Bridge, while flexible, is not made out of Play-Doh. It has solid structure and so should your life and your days. This is no excuse for laziness or lack of planning. But it is an encouragement to folks who like control to loosen up a little bit and make room for God to do His very dynamic thing. It's the ones who are flexible that survive the shaking.

http://hutchcraft.com/a-word-with-you/your-hard-times/moving-with-the-quake-6162

Using the Bridge Strategy with integrity and wisdom in Christian evangelism
Using the Bridge Strategy “Use what is dominant in a culture to change it very quickly. It is in your self-interest to find a way to be very tender” – Carved quotation outside Ulazdowski Castle Arts Centre, Warsaw The Bridge Strategy is a major factor in effective online outreach. It allows us to target any group of people according to their special interest or felt need, hobby, ethnicity or language (I Cor 9:19-23). This is a quite remarkable and unique capability of the Internet. However, it is important that there should be no element of trickery in either bringing people to the page in the first place, or the content they find when they reach it (2 Cor 4:2). At the same time, any outreach site should use appropriate contextualization for its readers: the X-Spectrum enables us to define this on a scale of 1 to 6.

http://internetevangelismday.com/no-trick.php

Hobby pages - key method of Christian web evangelism: hobbies & specal affinity-group interests
Almost everyone has a hobby or special interest. Uniquely, the Web makes it possible for us to reach any affinity-group of people using a site that is designed to mesh with their own interests. This major strategy is hardly being used.

http://internetevangelismday.com/hobby.php

Using Bollywood films for an evangelistic bridging start point for outreach to India
The world’s most prolific film output comes from ‘Bollywood' – the complex of studios based mainly in the Bombay (Mumbai) area. Indians love films and Bollywood feeds the demand with some 800 new films each year. Streets and skylines are dominated by huge hoardings advertising the latest films, many of them painted by hand. If you only know Indian cinema from the wonderful sensitive black-and-white films of Satyajit Ray, Bollywood is a different genre: “bigger, funnier, more heart-rending, with more singing, more dancing, more lighting, more loving (apart from, of course, any kissing) than you have ever seen or will ever see again. And that’s just the trailer.”

http://internetevangelismday.com/bollywood.php

A professional Christian classical musician uses music as a start-point for web evangelism
Doug has used his musical background to create a Bridge Strategy evangelistic site in which his faith blends naturally and with integrity into a comprehensive site which is genuinely useful at a musical level. He has kindly written for us an explanation of the ethos and scope of his outreach site. These insights are very valuable to anyone planning any type of evangelistic outreach.

http://internetevangelismday.com/music-outreach.php

Using music as a starting point in evangelism
Music is a universal language. There are many opportunities to create evangelistic pages with music as a starting point, using the Bridge Strategy. Sadly, there are very few such pages available. Here are some possible routes

http://internetevangelismday.com/music-evangelism.php

Biblical basis and justification of the Bridge Strategy in effective evangelism and outreach
Why don’t we just “give people the Gospel"? Why make a starting-point at other topics, including those relating to contemporary culture such as films? The use of the Bridge Strategy is biblical as well as practical: our example is the apostle Paul. Look at how he communicated with his Greek listeners on Mars Hill: Acts 17:16-34.

http://internetevangelismday.com/biblical-strategy.php

The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in. Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.

http://internetevangelismday.com/bridge-strategy.php