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Storytelling is at the heart of all effective communication.
When someone says, "Let me tell you a little story," it switches something on in our brains. Because we are hard-wired for story. If you preach, lecture, teach, or write without using stories, you are likely reducing the understandability of your message by a factor of 10, and its memorability by a factor of 20.

http://internetevangelismday.com/blog/archives/8496

Readability for writers - how to test your writing
Communication only happens when the recipient understands the message clearly. Daily Writing Tips encourages all writers to put their copy through a readability tester. This provides a Flesch-Kincaid Grade level and a Reading Ease score. Readers Digest built its huge readership with a style that specifies an English level of the average 13-year-old. They also wisely communicate everything with storytelling. You may perhaps recall personalized non-fiction such as 'I am John's heart'. Wesley would run all his sermons past his maidservant, and simplify the stuff she did not understand.

http://internetevangelismday.com/blog/archives/8252

Cardboard testimonies - great way to share good news of Jesus
Cardboard testimonies are a highly visual, often moving, way of briefly sharing the story of God's hand in people's life stories. They are relatively easy to plan and film.

http://internetevangelismday.com/blog/archives/8126

4 vital principles of evangelism in the 21st century
In 21st Century evangelism, there are four overarching principles that must inform what we do, worldwide.

http://internetevangelismday.com/blog/archives/7654

Smugglers and roses. Avoiding christianese jargon & bible translation problems
In UK, we have a builders merchants called Travis Perkins. They are a great place to buy timber and other materials, and doubtless a business of the utmost probity, named after two companies that merged. But it is interesting to consider the hidden color, the resonance, in this name. No word exists in a vacuum. Words only have life because they create an image in our minds. And this image, different for each of us, will be an amalgam of our previous personal experience plus an overlay from our history and culture.

http://internetevangelismday.com/blog/archives/7049

Facepainting with a difference - the letter E on your forehead
Take your index finger, and draw an imaginary letter ā€˜Eā€™ on your forehead. Or have fun with some friends and use washable finger paint or marker, to make the letter visible. Do it now, before you read any further. Recent research from Kellogg School of Management has suggested ...

http://internetevangelismday.com/blog/archives/6915

Effective evangelism - Relationships and listening: keys to finding Jesus online
To paraphrase the 1990's election slogan (in response to the unspoken question "What's the priority?"), we might respond to "What's the key to effective evangelism?" with the answer: "It's the relationships, silly." Most lasting conversions are the result of an ongoing relationship with one or more believers.

http://internetevangelismday.com/blog/archives/6700

Win Christian books in Internet Evangelism Day's November competition
Turns out I've been writing the Web Evangelism Bulletin (W.E.B.) for nearly 14 years, and this month sees the 200th issue. To give thanks to the Lord and to bless the readers of the Bulletin or DEI blog, you can win book prizes and other resources during November ā€“ 22 are available. Grateful thanks to the publishers and writers for giving them. The prizes relate directly to a richer understanding of the good news, or ways to communicate it (both offline and online) in the 21st century

http://internetevangelismday.com/blog/archives/6060

Why infographics are so important in communication
Since the Internet has become the source of information and transferred our location of knowledge from paper to digital formats, the infographic has become a form of communication that combines image and word to create a specific way to convey and synthesize knowledge.

http://internetevangelismday.com/blog/archives/4997

Effective communication: Robin Hood wedding march went wrong
Effective communication has many strands. One is listening, asking questions and checking for feedback that the message we communicate is actually understood. A couple in UK arranging their marriage service requested the organist to play 'the Robin Hood theme' for the bride to come up the aisle. This was readily agreed to. No problems. Here's what they wanted...

http://internetevangelismday.com/blog/archives/4800