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Commitment Insurance - #6351
Box yourself in; put yourself on the line for your commitments to Christ - the ones you really do want to keep in your heart. If you're tired of the ups and downs of spiritual inconsistency, you're hungry for a Christian lifestyle instead of just Christian binges - well, take out some commitment insurance; some brothers or sisters who will help you weigh in regularly.
http://hutchcraft.com/a-word-with-you/your-mission/commitment-insurance-6351

So Many Flavors - #6278
You're on God's side when you're against whatever divides His body. It's not all vanilla. Its lots of flavors. It's all ice cream; but it's lots of flavors, and that's what counts. We're all the church. So, celebrate the variety in God's family. There are so many flavors.
http://hutchcraft.com/a-word-with-you/your-relationships/so-many-flavors-6278

Throwing Away Your Identity Crutches - #6276
You are who God says you are, Sons of God in Christ Jesus. If you've been to Jesus' cross to have your sins forgiven, you've been born into God's family, you can't beat that. You belong to Christ. That's one identity you cannot lose. You can lose your job, you can lose your income, your possessions. You can lose your friends or your health, your ability to perform, but you can't lose one ounce of who you are if you know Christ.
http://hutchcraft.com/a-word-with-you/your-most-important-relationship/throwing-away-yo...

Facebook wall landing page problem - how to ensure non-fans arrive on your Wall.
If you have a Facebook fan page, you absolutely must check what landing tab/page people arrive at if they are not already fans. Best way to do this is open the Facebook page in a different brand of browser – for instance the excellent Chrome – and do not log in to Facebook. That way, you will see what non-fans see. You may be surprised to find that what they land on is the Info tab/page, which may contain limited and unenticing information. And yes, this may happen even though, in the Edit Page permissions, you have set ‘Wall’ as your landing page for non-fans.
http://internetevangelismday.com/blog/archives/3015

Facebook Fan Pages as landing pages to promote your site or ministry
Interesting to notice that commercial companies (including new film releases) are now featuring Facebook Fan Page URLs in their TV commercials. Rather than initially point to their website, they use their Fan Page as a landing page which then links directly to their main site. The advantage is that people may become fans, thereby: * opting in automatically to further news * displaying to their friends the Fan Page link and its posts * enabling discussion about the product or service featured in the Fan Page Fan Page (and Facebook Groups) are highly strategic opportunities, either to make known your ministry to other Christians, or to creatively connect with not-yet-Christians. And, starting today, Facebook are introducing a new Community Page option.
http://internetevangelismday.com/blog/archives/1658

Group dynamics and crowd behavior is often scary
The way that people behave differently in a group, and participate in a self-reinforcing bandwagon effect, is rather scary. The famous Stanford ‘prison simulation’ experiment in the 70s was aborted after six days when things got out of hand. Though it was only on the instigation of his then girlfriend, now his wife, that Professor Zimbardo canceled the exercise: A lesser-known experiment was conducted even earlier, in 1967 at Palo Alto, California; and a film The Wave has been made, based on this experience.
http://internetevangelismday.com/blog/archives/158

Online community: building a sense of community and relationship into websites
A community is a group of like-minded people. You are probably part of several different communities – the town/village where you live, the place where you work or study, a group of friends with whom you play sport or other hobby activity, and your church fellowship. An understanding of community is essential for digital ministry.
http://internetevangelismday.com/build-community.php

The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in. Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.
http://internetevangelismday.com/bridge-strategy.php

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