• Write
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• Writing
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• Subheading
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• Links
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• Journalism

Writing enticing headlines, subheadings and links on pages is key to retain visitors
Why is the skill of the headline writer so important for a newspaper or magazine? It’s the headlines that sell the publication, and keep the reader reading! It’s an essential requirement for the web-writer too. There is much we can learn from journalism. The classic text on this subject is Confessions of an Advertising Man by David Ogilvy. It is widely available: Amazon.com new and secondhand.
http://internetevangelismday.com/headline.php

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