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Arcade Fire video The Wilderness Downtown: pain, growing up, healing, which Jesus can answer
Remarkable video from Chris Milk (who has previously worked on the Johnny Cash Project) and friends at Google who have produced an experimental HTML5 multi-screen video called The Wilderness Downtown, based on Arcade Fire’s new song We Used To Wait. The concept is thought-provoking (read recent online comment) and the lyric deals with issues of pain, bewilderment and hope, which are therefore valuable conversation starters. There’s big potential to use in a youth group or discussion setting. Some leaders are already considering how to use it as a component of an outreach meeting. It’s also a concept that could be adapted to extend this ministry potential.

http://internetevangelismday.com/blog/archives/2444

Pop and teens: using pop music as a start point in Christian youth evangelism
Since the 60s, most young people have listened to music for hours every day, read music magazines, and defined themselves and their culture by this interest. Music is the wallpaper of their lives and a very deep part of the identity of most teens. It shapes their worldview and defines them more than clothes, films, even TV. It is therefore a prime bridge point into youth culture. Is this potential being used for online evangelism? Very little.

http://internetevangelismday.com/pop-music.php

Book review: Pop Goes the Church: Should the Church Engage Pop Culture? by Tim Stevens
Tim Stevens makes an inspiring case for leveraging pop culture to reach out to people in the language of their lives, with compelling biblical backing for this approach. He offers a new perspective that give relevance and impact to the church by using popular culture – stories from movies and music – to point people to the gospel. He encourages us to get out of our comfort zones and look people in the eyes, meeting them wherever they are.

http://internetevangelismday.com/bookreviews/pop-goes-the-church.php