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Evangelism in the Digital Age: new book by Dan Henrich for Majority World
Just published – a new book by mediastrategist Dan Henrich: Evangelism in the Digital Age: Media Case Studies (Volume 1). The book is a series of case study reports on various film, radio, web and mobile phone initiatives in Africa, S America and Asia in the last few years.

http://internetevangelismday.com/blog/archives/6822

Why most people fail to use social media effectively, Christian or secular
Tamar Weinberg's blog posting Why Most People Fail in Social Media is a must-read for anyone who hopes to use Facebook, Twitter or blogs to engage with others. If we think of the social media as one-way communication rather than relational community, we will fail.

http://internetevangelismday.com/blog/archives/2712

Ideas for Christian advocacy and ministry
Are you involved in any sort of advocacy – for web evangelism, missions, or anything? Chris Brogan has suggestions for doing it well. Are you a perfectionist or an optimalist? And what’s the difference? Leading Blog has the answer. There’s a free downloadable ebook Kingdom Partnerships For Synergy in Missions available from WEA. Pew Forum have published a study on why people leave the church. Think Christian blog shares thoughts about it.

http://internetevangelismday.com/blog/archives/398

Free training videos and MP3 audio for online evangelism strategy: writing, chat and followup
There are a number of ways to learn more about online evangelism strategy and techniques. These free videos are a vital way of learning.

http://internetevangelismday.com/training-videos.php

Christian blog evangelism: blogging strategy to make outreach blogs share Christian gospel witness
‘Blog’ is short for ‘weblog’. A blog is a type of website, but differ from the usual site style, by having these characteristics...

http://internetevangelismday.com/blogging.php

Evangelism and outreach - the Communication Channel range of pages about evangelism
This block of pages offers help and ideas on a range of topics relating to evangelism, both online and offline. You are welcome to reprint or adapt any of these pages in print publications, course notes, etc, with a brief acknowledgement to InternetEvangelismDay.com.

http://internetevangelismday.com/communication-channel.php

Seeking non-seekers: using the bridge strategy in mission field evangelism
For non-seekers, there are three keys to outreach: the bridge strategy is a key to evangelism in Japan: offering web-pages on secular interests and Japanese culture or felt needs, and building incarnational relationships. As a beautiful illustratration of these opportunities, here are three examples in (non-web) ministry that were very fruitful for Patrick McElligott, a missionary in Japan, as recounted in his book On Giants’ Shoulders. He is a fluent Japanese speaker and writer. For non-seekers, there are three keys to outreach: the bridge strategy is a key to evangelism in Japan: offering web-pages on secular interests and Japanese culture or felt needs, and building incarnational relationships. As a beautiful illustratration of these opportunities, here are three examples in (non-web) ministry that were very fruitful for Patrick McElligott, a missionary in Japan, as recounted in his book On Giants’ Shoulders. He is a fluent Japanese speaker and writer.

http://internetevangelismday.com/bridge-strategy-using.php

Biblical basis and justification of the Bridge Strategy in effective evangelism and outreach
Why don’t we just “give people the Gospel"? Why make a starting-point at other topics, including those relating to contemporary culture such as films? The use of the Bridge Strategy is biblical as well as practical: our example is the apostle Paul. Look at how he communicated with his Greek listeners on Mars Hill: Acts 17:16-34.

http://internetevangelismday.com/biblical-strategy.php

The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in. Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.

http://internetevangelismday.com/bridge-strategy.php

Best Christian web evangelism, outreach strategy and church ministry blogs and newsletters
Here are some of the very best third-party blogs and newsletters available on these subjects. We have grouped them by their particular focus, though there is considerable overlap in subjects covered.

http://internetevangelismday.com/christian-communication-blogs.php