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Contextualization - we must contextualize to effectively communicate the Christian Gospel
Contextualization means, quite simply, communicating the gospel in understandable terms appropriate to the audience. All Christian communication should be contextualized. A Sunday School teacher using simple language and child-related illustrations, games, and activities, is contextualizing. A pastor sharing a message in a senior citizens’ home, with appropriate sermon illustrations and an understanding of the unique needs of old people, is using contextualization.

http://internetevangelismday.com/contextualization.php

Principles of evangelism: communicating the gospel to a secular postmodern culture & worldview
As secular culture has moved further and further away from Christianity, it has become increasingly necessary to change the traditional evangelistic approach in order to communicate the Gospel. On the whole, we can't earn an opportunity to be taken seriously when talking about Jesus or God until we have connected with people on issues they are already interested in. We have to earn the right to be heard.

http://internetevangelismday.com/secular.php

Finding Christian themes and meanings in film and movies as starting point for evangelism using popular culture
Suppose God sent you a letter. And in it, He offered you a gift – a simple evangelistic approach similar to the parables that Jesus used. Something that would engage with people’s interests, and employ a common language and experience. Would you want to use it?

http://internetevangelismday.com/popular-culture.php

Hobby pages - key method of Christian web evangelism: hobbies & specal affinity-group interests
Almost everyone has a hobby or special interest. Uniquely, the Web makes it possible for us to reach any affinity-group of people using a site that is designed to mesh with their own interests. This major strategy is hardly being used.

http://internetevangelismday.com/hobby.php

Seeking non-seekers: using the bridge strategy in mission field evangelism
For non-seekers, there are three keys to outreach: the bridge strategy is a key to evangelism in Japan: offering web-pages on secular interests and Japanese culture or felt needs, and building incarnational relationships. As a beautiful illustratration of these opportunities, here are three examples in (non-web) ministry that were very fruitful for Patrick McElligott, a missionary in Japan, as recounted in his book On Giants’ Shoulders. He is a fluent Japanese speaker and writer. For non-seekers, there are three keys to outreach: the bridge strategy is a key to evangelism in Japan: offering web-pages on secular interests and Japanese culture or felt needs, and building incarnational relationships. As a beautiful illustratration of these opportunities, here are three examples in (non-web) ministry that were very fruitful for Patrick McElligott, a missionary in Japan, as recounted in his book On Giants’ Shoulders. He is a fluent Japanese speaker and writer.

http://internetevangelismday.com/bridge-strategy-using.php

The Parable of Parable - why story communicates the Christian gospel effectively
Once upon a time, Truth went about the streets as naked as the day he was born. As a result, no-one would let him into their homes. Whenever people caught sight of him, they turned away and fled. One day when Truth was sadly wandering about, he came upon Parable. Now, Parable was dressed in splendid clothes of beautiful colors. And Parable, seeing Truth, said, “Tell me, neighbor, what makes you look so sad?”

http://internetevangelismday.com/parable.php

Creative evangelism ideas - the need for innovative effective ways to reach the unreached
In the our secular western world, creative strategies are increasingly important online as we seek to engage with people who have a postmodern or New Age worldview and fail to engage with anyone else. But this is a diminishing pool. In very few countries in the western world do even 5% of their populations attend church regularly. The very high percentage of church attenders in USA is a unique phenomenon, which may perhaps prevent some Christians in that country from seeing the opportunities for creative evangelism. In the non-western world and the 10-40 Window, where Christianity is a misunderstood minority religion, the need for creative evangelism is equally pressing.

http://internetevangelismday.com/creative.php

Adult learning principles: how people learn effectively including in Christian environment
How best do people learn? It is an interesting question with some fascinating answers, because it has a high degree of relevance to effective Christian communication of the Gospel. Until relatively recently, all teaching strategies were developed for children. But now, considerable research has been done on the best ways to teach adults effectively. Indeed it is a subject that can itself be studied at undergraduate or postgraduate levels.

http://internetevangelismday.com/adult-learning.php

Christian apologetics: using apologetics answers and discussion in evangelism online outreach
Although many non-Christians have no interest in discussing apologetics issues with Christians, there are some who have the mindset to ask questions and debate issues. Indeed, in the modern world where there is no longer any consensus about truth and values, apologetics can still be strategic.

http://internetevangelismday.com/apologetics.php

Evangelism by building relationships and befriending: the evangelism method Jesus used
Web Evangelism, indeed any form of outreach, should not primarily be 'cut and run' – the hope that a quick exposure to an evangelistic page, tract, or some other message is likely to communicate effectively on its own. Fruit from web evangelism does not usually happen this way. “Non-relational evangelism is a contradiction,” says Southern Baptist communicator Ed Stetzer.

http://internetevangelismday.com/relationships.php